VISUAL STANDARD

Real, sharp, and comparable photos for each stone.

A premium precious stone website must show the material without excessive artifice. Real visuals must allow evaluation of color, volume, size, transparency, and inclusions.

Minimum Pack

  • Front photo on neutral background.
  • Angled photo to read depth.
  • Sharp macro of facets.
  • Photo in natural light.
  • Short square rotation video.

Premium Rules

  • No filter saturating the color.
  • Constant white balance.
  • Sobriety background: stone, ivory paper, neutral fabric, or gemological box.
  • Add a visual scale or exact dimensions.
  • Name files with the stone reference.